Saturday, October 06, 2007

Advertising to babyboomer women

I got this picture in an email for a menopause website last week and I just felt discouraged that they wouldn't take more time to find an image that more closely depicted someone my age. Here's what I put in my newsletter and then go here to see the numerous responses:

Most of you know that I don't make much of an issue out of my age (I'll be 60 in April) or the fact that I'm not the pretty young thing of my youth (I'd say until I hit about 40?), but I'm finally at the point where if someone is going to claim they are speaking to ME as a middle aged woman who is NOT a model, they really should try to use age appropriate photos so as not to send me over the edge like this one did.

I tried to let it go unnoticed, really I did, because it was in one of the fairly reliable, interesting, and as they say, "trusted" sources for menopause information, but my eyes kept going back to the smooth face on this lovely girl, the smokey, sultry eyes and that sunlit, slightly tossled mane of blond hair. I've got to be honest, I have no idea what is in the rest of the email. This really deflated my energy level today for some reason.

After nearly 11 years of running my website, I'm fully aware that the woman in the picture could very well be suffering with symptoms of peri-menopause and her looks have nothing to do with the need for information, but how do we get it through to these people who are trying to sell us something that we need to feel represented, understood and taken seriously. I may be wrong, but what do you want to bet that it's a man who put this particular email together? I really doubt if it was a woman, or if it was, it was a young woman who probably thought "this woman looks like she's wondering why she pee'd her pants as she was getting down off her horse." I just want to have the opportunity to review a product or information that is truly made for my benefit without feeling like whoever is pushing this or that, assumes they know what I need or want. And trust me, there are millions of women who feel the same as I do. Your comments are welcome.

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