Tuesday, March 23, 2010

The truth of marketing HRT....


I believe every woman should read this article and understand that this is STILL affecting our decisions (and I believe many doctors' decisions) about the use of HRT.


"Years ago, I spoke with a retired advertising executive of the Mad Men school, who confided that the key to a good pitch lay in the skillful manipulation of two emotions: fear and desire. Having just co-written a book on the cultural story of menstruation, I know that this has certainly been the case in the way hormone replacement therapy has been sold to women over the decades.


Estrogen was first synthetically isolated in 1929, but it took aggressive and often misleading claims to make HRT standard treatment for middle-aged and older women in America. The book that put Premarin, the pregnant-horse-urine-derived hormone drug, on the map was Feminine Forever, written by gynecologist Dr. Robert A. Wilson in 1966. The battered copy I read recently featured a dewy, 40-ish babe on the cover; and inside, Wilson used a potent mix of both fear and desire, promising women the moon while playing off their insecurities: "Instead of being condemned to witness the death of their own womanhood . . . they will remain fully feminine." "Women... shouldn't have to live as sexual neuters for half their lives. Many physicians simply refuse to recognize menopause for what it is--a serious, painful and often crippling disease."

3 comments:

  1. I don't plan on using HRT. So far, I am doing just fine without it. We shall see. Thank you again for making this information available.
    Kat

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  2. Ugh, the thought of HRT really makes me feel queasy. It feels like playing with god if you ask me and I could never put myself through that process. Menopause is bad, but it's not THAT bad!

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  3. This is a very clever article. Great work! I think this video can complement your article: Shocking Truth About Hormone Replacement Therapy 2015

    Keep up the good work!

    ReplyDelete